Tips discourage human desire to think

Tips discourage human desire to thinkTen years ago, holding a post of the Minister of Finance of great Britain Gordon brown decided to turn dead country's gold reserves to money.All anything, but planned to sell 60% of its gold reserve at auctions Minister announced his intentions publicly. Learn that in the short term, the market will be approximately 400 tonnes of the yellow metal, traders panicked - and the prices went down. When it came to the first auction to sell the gold I had on unfavourable conditions. Strange policy initiative cost the Treasury at least $2 billion Trapped under a barrage of criticism, the Minister justified his action by the recommendations of experts of the Bank of England, but his acquittal few people are satisfied. To understand the mediocrity of such advice, critics wondered, does not have to have a great knowledge in the field of Economics.The short-sightedness of the policy can explain the results of a new study by Gregory Berns, a neuroscientist from the University Americ*. In their work the researcher has shown that even the best advice of an expert able to fight off the human desire to think.DisserviceBurns and his colleagues invited the volunteers to fight in simple economic game. Over 200 moves the experiment participants had to increase their account, each time choosing between two possible ways of earning. Players who prefer a guaranteed result, could agree on a small number of points that the researchers had accrued to them automatically. But wanting to break a big jackpot had more complicated: scientists have proposed that such wards to participate in the lottery, in which you can get a solid addition to the account, and in General to remain without awards. The amount of winnings and the chance to win the lottery frequently changed. The researchers reported players new terms at the beginning of each turn.To test subjects belonged to their gaming achievements seriously, researchers have paid everyone a reward which directly depended on the number dialed during the experiment points. Precautionary tactics large profits could not bring. To provide decent compensation for the work the players did a good only if they occasionally took risks, each time weighing the possible consequences.Putting the participants of the experiment is quite a challenging task, researchers have provided relief for them. In certain passages the players got the opportunity to use a hint of an expert chosen for the participants in the experiment proper behavior. As an expert was made by a real Professor of Economics. To test subjects knew immediately who have to deal with, burns long to list them all merits and regalia of the future Advisor.Help well-versed in the subject of the consultant was to simplify the task of the players. However, the Professor is really no help to anyone is not going and he never would have followed its own advice. The task, set before the consultant burns, was to force players to risk as little as possible, even in cases when the size of the potential gains could more than recoup adventure. "The strategy that has been offering players our expert, was not an outright failure, says Gregory Berns. But to achieve really good results by following these tips, it was impossible".Study participants easily fell into the trap. In 70% of cases, when scientists were allowed to use tips, test subjects shifted a solution to the problem on the shoulders of the Professor. Economist quietly did their dirty deed, and the subsequent bad advice players missed profit.Frivolous behavior of participants in the experiment would at first glance be attributed to their inability to understand the situation. But as soon burns to pay attention to the game the same people in conditions when expert advice been available to them, as from such simple explanations had to be abandoned. Left to themselves, the players successfully avoided the mistakes that could easily do, being under the influence of the recommendations of the guru.Lazy headsTo understand the causes of the strange credulity of the participants of the experiment, not knowing what exactly is happening in their heads, it was difficult. Burns and his colleagues to not stand steel and peered into the brains of his players in the literal sense of the word, alternately placing each player in the camera imager.Watching the brain of the players who are solving their own problems, the scientists could clearly see how much effort the experimental effort to understand the situation. Every time the researchers required the volunteers to make the next move, in the brain of subjects activated the area responsible for risk assessment and decision making. Using the services of expert players are not over-thinking such things as assessment of the consequences of their actions. A significant strain of thought in this case, the device is not registered. However, some areas of the brain in following the advice of participants in the experiment still worked well: the scanner detect a jump in activity in areas responsible for the trust."The players blindly followed the advice of our expert, not even trying to measure them with their own reasons," said burns. From the side it looked as if they simply turn off your brain". This behavior wards burns sees a purely physiological basis. "Solving complex problems requires considerable effort and time, the scientist explains. - Therefore, the human brain is constantly trying to find a way to minimize the load. A turnkey solution that you can borrow on the side, always looks attractive. But if the source is perceived as credible, then this choice can be done automatically". The desire of the brain to save valuable resources can bring its owner a considerable advantage. The problems start when the Advisor makes a mistake or his reputation is exaggerated.Made observations, says burns, is particularly instructive in the crisis, when most people are really not able to understand what is happening. However, the current difficult economic situation might require the neurophysiologist to review these results. The researchers, who published their work last week, performed the experiments long before the outbreak of the global financial crisis. Maybe that's why award-winning economist used in experimental burns with such trust. Say scientists the experience now, it could happen that such an adviser would not have caused nothing but suspicion. Source: Tips discourage human desire to think.



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